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Coffee Franchise Guide
There are thousands of companies and individuals searching for the perfect opportunity in the booming retail coffee sector. There are over one hundred coffee-related companies searching for the best potential prospects for their franchise and licensing programs. Now these two eager groups have a place to meet: The FranBest Coffee Franchise Guide blog at FranBest.com.
According to FranBest.com site publisher and IdeaFarm President Sean Kelly, the FranBest Coffee Franchise Guide website fills a much-needed void in franchise marketing communications. "Prospective franchise owners are searching the Internet for market and company information that transcends what they're currently finding," says Kelly. "They are overloaded with listings of fees, chain statistics, and vague sales hype when what they really want to know is ‘what will my day be like?' and ‘who are the people I'll be working with?'" Kelly is inviting franchisors to participate in the interview-based site so that franchise shoppers can get a glimpse of the personality and culture of their company, in addition to gaining the factual information regarding their franchise opportunity.
"The theme of our FranBest.Com sites are ‘The Relentless Search for the Best in Franchising,'" Kelly explains. "Our intention is to ask the questions that franchisees want asked... and give company founders, home office support staff and franchisees themselves the opportunity to answer, in their own words, through an ongoing series of interviews."
The FranBest Coffee Franchise Guide website is also designed to provide franchise prospects with solid, no-nonsense, hype and hyperbole-free guidance on searching for and choosing a franchise. The weblog-style site contains a library of articles and advice and industry resources as well as dynamic & interactive blog elements that include daily news, company profiles and the ability to leave comments and ask questions.
An important goal of the FranBest Coffee Blog site is to give new, smaller and regional franchise companies a forum to tell their stories and compete for quality franchise prospects. According to Kelly, there are dozens of innovative and exciting young franchisors waiting to be discovered. They lack large franchise marketing budgets and name recognition, but have a lot to offer prospective franchisees.
"It's our goal," says Kelly, "To help the best franchise companies get their stories told and promoted across the Internet, which is where the franchise buyers are."
franchisewire.com
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