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Coffee home - Coffee news - British New Coffee Traditions

British New Coffee Traditions



British New Coffee Traditions
British kitchens go into a spin as coffee culture takes hold.

Latest research from Mintel highlights a rise in sales of coffee machines.

Britain might be known for its tea traditions, but it's coffee which is increasingly steaming ahead in the hearts and minds of consumers as sales of coffee makers double.

More than from 1.2m were sold last year - up from 520,000 in 2001. The market value is also twice what it was in 2001, having hit the £50m mark last year (a figure which includes tea makers).

Market research company Mintel says the now ubiquitous coffee shop has raised consumer expectations about the quality of the coffee we drink and how we make it.

"The breakfast tipple is no longer what it used to be and has come a long way since the days of hot water and freeze-dried instant," the research found.

Indeed, while coffee machine sales soar, sales of instant coffee have almost ground to a halt, having increased by just 4% over the same five-year period.

"Many Brits are now accustomed to coffee shop quality coffee and are simply looking to recreate this in the comfort of their own home," said Julie Sloan, senior market analyst at Mintel.

www.diyweek.net



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