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Coffee home - Coffee news - 30th Anniversary Of Coffee Beanery

30th Anniversary Of Coffee Beanery



30th Anniversary Of Coffee Beanery
Coffee Beanery celebrated their 30th anniversary by offering thirty-cent cups of coffee all day on March 30th. The promotion was so popular and successful that they plan to continue to offer thirty-cent coffee on the 30th of each month for the remainder of 2007.

Many Coffee Beanery stores throughout the country saw new faces in their store on March 30th for a thirty-cent cup of coffee. The promotion is simple to execute and simple to remember. The 30th of the month will always be thirty-cent coffee day.

The repetitive numbers are there to remind everyone of the 30 years that Coffee Beanery has been roasting coffee. "We found out very early that roasting each coffee variety differently was very important to attain the best taste, so came up with the Right Roast (R) Process. We make sure that each coffee is roasted to achieve its fullest flavor potential. Having focused on great tasting coffee for 30 years it is fitting to celebrate by offering retro pricing on our specialty coffee," said JoAnne Shaw, President and Founder of Coffee Beanery.

Thirty-cent coffee day will be celebrated all day on the 30th of each month. Some locations will add to the festivities by having games and activities that are reminiscent of the 70's. Coffee Beanery has encouraged all of their franchise locations to have fun with this event. The posters and t-shirts to support this campaign have a very fun, retro look to them. The design for the campaign won a silver award and a citation of excellence at the Flint area ADDY awards ceremony.

The stores have also changed over the past 30 years. The first Coffee Beanery opened in a mall in 1976. Mall stores still represent the majority of Coffee Beanery locations, but there are locations in strip malls, airports, and stand-alone locations. Coffee Beanery has also begun opening Cafe locations that offer gourmet sandwiches, salads and wraps along with the specialty coffee beverages.

Founded by JoAnne and Julius Shaw in 1976, The Coffee Beanery is a privately held company that franchises and supports a network of upscale cafes, retail stores, carts and kiosks that specialize in serving the finest specialty Arabica coffee. The Coffee Beanery has over 150 locations globally.



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